Viral marketing - MUTO video
Thanks to Danielly Netto from Newcastle University Business School, who's researching business models in the creative industries, for including this viral video in her presentation.
This is a video from artist BLU showing the awesome MUTO 'animated graffiti' work in Buenos Aires.
Published on the internet using a Creative Commons licence, it's already had about 3,000,000 views on YouTube so far and received nearly10,000 comments.
The business model used has been categorised as 'Findability/Creative Investment'. In other words, the creator gives something away for free in order to reap financial benefits by other means. It's one of the 3 (or 14) Kinds of Free.
It's a brilliant example of viral marketing !!
See also Viral Marketing Video from Berlitz.
See also Buzz Marketing
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